The TJF Group (Trends Jewellery Forecasting) which undertakes trend forecasting for the jewellery and watch industry, will be presenting a seminar at the forthcoming Jovella 2008, international jewellery exhibition in Tel Aviv. Jovella 2008 will be held between July 1 – 3, 2008. Renowned experts Paola De Luca and Paolo Novembri of TJF, will deliver the seminar entitled “Jewelry Directions – Seasons 2009”, on July 2 at 5:00 pm at the Tel Aviv Fairgrounds.

Paola De Luca, Creative Director and Co-Founder of TJF, began her designing career at Fendi jewellery and watches, moved on to Uno a Erre and has been a guest lecturer to teach Trends Forecasting in Jewelry at Fashion Institute of Technology (FIT). She also founded MPD Observatory Corp. With CRU Publishing she founded TJF in 2003 in which she is also Chief Forecaster and Editorial Director of TJF Magazine. Paolo Novembri, CEO, TJF, has twenty years of experience in the US, European and Asian jewellery industries. He was President and CEO of Damiani USA and Director of International Development for Damiani Group worldwide. Paolo served as President and CEO of Gori & Zucchi Inc., a wholly owned US subsidiary of Uno a Erre.

Eli Avidar, Managing Director of the IDI Group of Companies said: “We are fortunate to be able to feature speakers of the caliber of Paola De Luca and Paolo Novembri. They are in great demand and this is their first visit to Israel. I am certain that the Israeli diamond and jewellery industries will benefit from their presentation.” The Jovella is being organised by the Stier Group and is expected to feature 200 exhibitors in the categories of gold, silver, diamonds, precious stones, fashion jewelry, Judaica, watches and pens. A participation of about 12,000 visitors is anticipated.

The TJF Group (Trends Jewellery Forecasting) is well known as the publisher of the TJF Trendbook, which forecasts consumer trends 15 months in advance of the season. The company also organises educational seminars, conferences and events, consulting, design, product development and branding services. Based in Arezzo, Italy, the company maintains offices in Milan and agents in Antwerp, Mumbai, Los Angeles and Hong Kong.

The IDI Group of Companies will be sponsoring the Jovella for the first time, along with Israel Ministry of Industry, Trade & Labor's Administration of Diamonds, Precious Stones & Jewelry, the Israel Jewelry Manufacturers Association and the Israel Export & International Cooperation Institute.