New York based Virtual Diamond Boutique (VDB), will host a Mercury Ring laboratory grown diamond auction on the enhanced VDB Online Auction House app. Scheduled February 15–17, 2022, all final bids are due by 5pm Eastern Standard Time on February 17. On offer are more than 1,000 high-quality, loose, 1 carat and higher, IGI-certified, lab-grown diamonds.

On this transparent auction house app, all buyers and sellers are fully identified at all times. New for this auction, app users can submit bids by total price, per carat price, or discount percent. This new functionality promises significant efficiency and savings in a secure environment

Ateet Shah, President of Mercury Ring says, “We are excited to launch the second in our series of lab grown diamond auctions with VDB. Our goal is to make our top-quality laboratory grown diamonds accessible to the industry in a secure and affordable way,” Mercury Ring is currently the U.S.’s leading wholesale house for Lab Grown Diamonds.

As a special promotion in support of the auction, all retailers who download and register for the VDB Online Auction House app will receive a one-time offer to buy a one carat Mercury Ring laboratory-grown diamond for $500 a carat. The VDB Online Auction house app offers an efficient, secure way for buyers and sellers to connect using VDB’s fully integrated search functionality. Bidders looking for a specific type of lab grown diamond can input their search criteria to find the right assortment of stones prior to bidding, instead of searching through every item up for auction. The revamped user interface will now prominently display per carat, discount, and total price information and options.