While India’s gems and jewellery exports in the April-December 2020 period witnessed a 40% plunge on account of the pandemic, Indian sellers in Jewellery on eBay saw strong growth throughout this period. The MoU association will further spur growth of ecommerce export of Jewellery due to unique designs that Indian sellers bring in this category and participation of organized players. This is a significant step as India’s gems & jewellery industry through GJEPC is promoting ‘Make in India’ products and Indian craftsmanship globally.

 

This association will see the setting up of an eCommerce Promotion and Facilitation Desk (‘EPFD’) at Mumbai, Delhi, Surat, Ahmedabad, Jaipur, Bengaluru and Chennai to educate and enable GJEPC members of the export ecommerce opportunity. To further encourage wider participation support initiatives and access to third party services such as product imaging and cataloging will be made available to enable sellers to get started on the platform. A key aspect to build improved trust and confidence among buyers is the certification of high value gemstones sold through eBay with GJEPC-Gem Testing Laboratory. This too is being offered to GJEPC members at discounted rate as part of eBay’s continued association with GJEPC.

 

Vidmay Naini, Country Head, eBay India-CBT, said “We, at eBay in India, are convinced that Indian Gems and Jewellery sellers are well poised to scale their business and presence across the eBay marketplace globally. The MoU is a step forward in enabling them in this endeavor. Together with GJEPC we will educate, support and scale these sellers on the eBay marketplace.”

 

Colin Shah, Chairman, GJEPC said, “The association with eBay will enable Indian jewellers to have easy access to international buyers. During the pandemic, the industry demonstrated a keen willingness to adapt to new business realities. Demand for gems and jewellery is picking up in all major export markets, hence it is important for us to tap all important online opportunities. I believe this association with eBay will be a key catalyst for the digital transformation of the gems and jewellery sector in India."