HRH Prince Salman bin Hamad Al Khalifa, the Crown Princeand Prime Minister of the Kingdom of Bahrain,has granted his patronage to the upcoming edition of Jewellery Arabia, the Middle East’s premier jewellery and watch exhibition, which will take place at the Bahrain International Exhibition and Convention Centre from 23^rd to 27^th November 2021.

Bringing together over 550 jewellery and watch brands from 35 countries, the prestigious exhibition displays a huge range of classic and contemporary designs, collectors’ timepieces, precious gems, clocks, fine writing instruments, luxury accessories and more.

Jewellery Arabia stands as a pillar of the Bahrain event calendar thanks to its positive impact of more than US$ 19M on business tourism, hospitality, F&B and of course the jewellery sector. Michael Champion, Regional Executive Vice President MEA at Informa Markets welcomes the news “We are grateful for HRH Prince Salman bin Hamad Al Khalifa, the Crown Prince and Prime Minister’s support for Jewellery Arabia; the region’s largest jewellery show provides a unique experience for jewellery lovers looking for dazzling pieces and we are confident that thanks to the rigorous health and safety measures we are putting in place for this year’s event, our visitors will enjoy a safe and wonderful shopping experience.”

The latest edition of Jewellery Arabia that took place in 2019 saw a record US$ 36M worth of jewellery sales, 12% up from 2018. Shoppers from over 60 countries visited renowned exhibiting brands including Al Sarraj, Al Zain, Boucheron, Etho Maria, Heinz Mayer, Ferrari Firenze, Bhaskar Devji, Kooheji Jewellery, Mattar Jewellers and many more, all set to return in 2021. Some record-breaking transactions were also concluded, such as Schreiner Fine Jewellery’s rare pink diamond ring purchased for US$ 90M, the largest single-item sale in the history of the brand.

With 90% of the space already sold 9 months ahead of the event including large pavilions for Bahrain Jewellery Centre and Asia Jewellers, Jewellery Arabia 2021 is set to be a memorable edition. With the aim of continuously improving the experience for exhibitors and visitors alike, Jewellery Arabia is setting up a host of new features at the show, including a brand-new look and feel inspired by Parisian streets as well as increased F&B options.