As the country gears up for the biggest festive season of the year, KISNA Diamond launches its finest range of exquisitely designed jewellery collection, “Desire Luxury”. The collection is being launched along with the company’s new app KISNAForce that has been developed to deliver an experience that goes beyond just facilitating online ordering for KISNA’s Channel Partners.

“Since KISNA was first launched in 2005, the brand has established a close connect with not only its retailers, but more importantly with its end consumers. Today KISNA Diamond jewellery is available across 3400 outlets India. And this has been possible only because of the constant feedback and inputs that our retailers and consumers have been sharing with us. We have the pulse of the consumer and by following global trends, today, KISNA has been able to bring the best in design and value by learning from the best from around the world. With the launch of a comprehensive collection featuringover 750extraordinary designs that make up “Desire Luxury”, and our exquisite Solitaire collection, KISNA is all geared up to achieve yet another milestone as a visionary in the business of jewellery”, said Parag Shah, Director, HK Jewels Pvt. Ltd.

KISNA’s Solitaire Collection is the perfect soul mate for any woman and makes any simple occasion, most memorable in her life. Rings, earrings and pendants set withbrilliant and dazzling diamondsfrom KISNA’s solitaire collection are a mark of perfection, their popularity extending beyond time. On the KISNAForce App, the user can even choose the size of the diamonds from a range of options provided.

“After a detailed survey of trends, on-ground research and having talked to thousands of our retailers, at KISNA, we designed our vast Solitaire collection. There is a huge demand for this segment today and our collection offers perhaps the widest range in terms of cut, color, clarity to meet almost every demand from your consumer”, he continued.

The “Desire Luxury” comprises delicately crafted jewellery manufactured using the most advanced jewellery making technologies. Desire Luxury’s Bridal Collection features aesthetically designed sets that include large necklaces, earrings, rings and bangles, that are beautifully coordinated for a complete look. Lavish and yet affordable, what the Bridal Collection is lavish in presentation, but equally competitive in pricing. To complete the Bridal Collections, KISNA is also launching its latest Mangalsutra Sets with Tanmaniya. The stunning Mangalsutra designs are traditional, yet modern and hence aptly suited for festive, occasion or casual wear. The Mangalsutras come with matching earrings to compliment.

Jewellery is a wardrobe essential and to spruce up the wardrobe, KISNA brings its most trendy collection comprising rings, earrings, and pendants. These lightweight pieces are on-point, contemporary and ideal for work wear, or a casual day out. Once again, very competitively priced, the collection is also most ideal for gifting. The collection features fun designs in 14/18 K Gold studded with VVS or SI Diamonds to suit various preferences.

Supported by advanced digital technologies, KISNAForce provides complete jewellery buying experience for its Channel Partners, all at the touch of a finger. A comprehensive tool that has been developed in line with the future of jewellery wholesale and retail industry, KISNAForce brings about a transformation in online ordering systems for jewellers, from India as well as its global clientele.

“Today there is a shift from retail buying to online buying. The new normal, is now THE normal. With KISNAForce, we have applied a very scientific and data driven approach to online ordering. Our retailers know their consumers’ preferences and happening trends. And their experience backed by our very own scientific and data supported App has the potential to revolutionise retailer purchasing. E-commerce is going to be a strong segment and KISNA has always been a forward-thinking company. So we encourage all our retailers and channel partners to come forth and share with us as much feedback as you can so we can develop better collections that will ultimately help us all grow, together”, he concluded.

KISNAForce comes with numerous benefits and features, including:

• Easy to use design that is powered by advanced digital technologies
• A full showcase of all KISNA Collections with category-wise Sort and Filter options.
• Specially introduced features that shows “Bestsellers”, “New Collections” and “Best Value” pieces with real time Notifications
• Order placement, generating of the Proforma Invoice and a Payment gateway
• Real time Order tracking from time of order placement to delivery.
• Tracking of Past orders
• Android & IOS enabled. The App can be downloaded from Playstore

“At KISNA, our biggest asset is the goodwill and brand recognition that we have earned over the years and we urge our channel partners to take advantage of this goodwill and grow their businesses. Our parent group, HK Exports is globally renowned for Solitaires and today our aim is that every household must own not just a KISNA jewellery piece, but also KISNA Solitaire. Gold and diamond have always been an intrinsic part of our tradition. And despite the challenging times, one fact has emerged from our own data analysis that people still buy products that bring value on investments. Hence to all our retailers, we say, the time is ripe for growth and expansion. We now need to think bigger and beyond our horizons. With their expertise in selling and KISNA’s design prowess, together with our combined strength, we can make huge strides into a prosperous future for all of us”, saidMr. Ghanshyam Dholakia, Founder and MD, HK Jewels Pvt Ltd.