Israel’s annual international jewelry exhibition, Jovella, which will be held this year in Tel Aviv, will have an underlying theme; to promote better cooperation between the diamond and jewelry industries in Israel and promote the Isareli industry in global markets. This is the reason for the IDI Group of Companies to be for the first time, one of the sponsors to the trade event. Jovella is being held from July 1 – 3, 2008 at the Tel Aviv Fairgrounds.

Moti Ganz, Chairman of the IDI Group of Companies, said that IDI's involvement in Jovella showed its commitment to expanding business opportunities for The Israeli Diamond Industry. "We are pleased to be partners in Jovella 2008. This exhibition has proven to be an excellent showcase for the superb creativity and craftsmanship of Israel's jewelry designers and manufacturers. We hope that our involvement will promote the show in global markets and further business opportunities for both Israel's diamond and jewelry industries." The other sponsors include; the Israel Ministry of Industry, Trade & Labor's Administration of Diamonds, Precious Stones & Jewelry, the Israel Jewelry Manufacturers Association and the Israel Export & International Cooperation Institute.

Jovella will to feature about 200 exhibitors in the categories of gold, silver, diamonds, precious stones, fashion jewelry, Judaica, watches and pens. About 12,000 visitors and 300 buyers are expected to attend. An Israeli Designers Avenue is being set up at Jovella, displaying Israel’s creativity in jewellery design. A Gala Dinner is scheduled during the show, featuring a jewellery fashion show. Other activities will be a seminar programme a visit to the Israel Diamond Exchange and to the newly redesigned Harry Oppenheimer Diamond Museum.