Gem Legacy, a 501c3 nonprofit organization dedicated to colored gemstone mining communities, announces Craig Selimotic Danforth has been added to its Advisory Board.

 Danforth is vice president of client solutions for Jewelers Mutual Group, where he helps enhance the company’s core offerings, and expand its emerging businesses and services to strengthen and grow the jewelry industry. He is passionate about building relationships and also brings his 25-plus years of training, sales, marketing, and finance experience to his position on the board of directors of the Women’s Jewelry Association.  Danforth is a member of the Jewelers 24 Karat Club of Southern California, and the 24 Karat Club of the Southeastern United States, sitting on the latter’s scholarship committee.  He also actively supports several local charities in his hometown of Charlotte, NC.

 Gem Legacy’s Advisory Board guides Executive Director Roger Dery on communications, public relations, and initiative planning. Danforth will join Chris Clover of Field’s Jewelers; Peggy Jo Donahue of Peggy Jo Donahue, Writer; Ben Smithee of The Smithee Group; and Monica Stephenson of Anza Gems and idazzle, on the board.

 “We’ve asked Craig to join us because his varied experiences and deep understanding of the many aspects of our industry make him a priceless asset to our mission,” says Dery. “We are thankful to have him working on our Advisory Board to add his wisdom and perspective to Gem Legacy’s mission. We are confident that their collective passion, drive, and vision will give Gem Legacy exponential growth in 2020 and beyond.”

 “I’m honored to join the Advisory Board of Gem Legacy, champion its philanthropic mission, and further expand awareness of its vision,” said Danforth. “It is exciting to be a part of an organization dedicated to fundamentally changing the lives of the often overlooked, yet extremely hard working individuals (and their families) who are so critical to the success of our industry. I’m also grateful to Jewelers Mutual for supporting me in advocating worthy causes I’m passionate about. Giving back has been at Jewelers Mutual’s core for over 100 years.”