GIA (Gemological Institute of America) has appointed Mark Buntz as senior vice president and chief marketing officer to lead all global marketing efforts and drive the future of the GIA brand. Buntz will support the expansion of GIA’s education, laboratory services – including the new GIA Diamond Origin Report – and instruments business into new markets and extend GIA’s 4Cs of Diamond Quality consumer outreach program. He succeeds Kathryn Kimmel, who retired in August after 30 years with GIA.

 “Mark brings invaluable expertise with leading companies which have reached pinnacles of success in their fields,” said Susan Jacques, GIA president and CEO. “He is a proven innovator and a passionate storyteller who, with his enthusiasm and new perspective, will help advance GIA’s initiatives to connect with consumers and the gem and jewelry industry.”

 “GIA is an iconic institution with a powerful story to tell,” said Buntz. “I am thrilled to join a talented team and distinguished brand with a tradition of industry leadership and innovation. The opportunity to shape the future of the Institute together is truly exciting.”

 Buntz has more than 20 years’ experience in media, entertainment and sports marketing. He comes to GIA from TaylorMade Golf Company, where he was vice president of global brand marketing. He also held leadership positions with prominent mass media and digital companies, including ESPN, NBCUniversal and Hulu. His experience spans global brand marketing, advertising, communications, sales and broadcasting. He received a Bachelor of Arts in broadcasting from the Walter Cronkite School of Journalism and Mass Communication at Arizona State University. Buntz is based at GIA’s headquarters in Carlsbad, California, and reports to Jacques.