This provenance claim is the first of its kind and Venus Jewel is honoured to announce that it has become the first company in the diamond industry to provide the complete audited history of each of the diamonds they polish by utilising a certificate of origin which takes the customer through the journey of a diamond. Venus Jewel has been promoting the Diamond journey downstream for the past 4 years and has now created a virtual experience for each diamond they polish above 1/2 carat to enhance the customer experience and move the industry into a new era of technology supported customer experience.  

The Venus “Diamond Journey” is the story of every diamond right from its origin through the final polish. The journey helps to educate every customer about how the diamond which he or she is purchasing was crafted to perfection. It includes all stages of polishing l - from its origin, i.e. from which mine/country it originated, the weight of the rough diamond how it was planned cut, prepared and polished to create the absolute best fire, brilliance and scintillation.        
 
In addition to becoming the first company to have a third party auditing firm validate its diamond origin provenance claim, Venus Jewel has also been one of very few companies to partner with TRACR to help the development of a true blockchain system that begins the blockchain process from the mine (or mines) of origin.