The Ada Diamonds New York showroom will officially open to clients for appointments on May 16^th, giving New Yorkarea clients the opportunity to learn about lab-grown gems firsthand in an intimate setting. Located in a townhouse that was a one-time residence of Elizabeth Taylor, the Ada showroom will be one of the first tenants of The Elizabeth Collective - a 1901 beaux-arts mansion designed by famed architects Warren and Wetmore. Today, the building, has been reimagined by Roxana Q. Girand of Sebastian Capital as an elegant space for design, art, and artisan-made, luxury goods. By bringing together an array of talent under one roof, The Elizabeth Collective aims to spark new innovations that transcend the barriers of design disciplines.

Whether shopping online or visiting an Ada Diamonds showroom in New York and San Francisco, all clients who work with the brand begin and end the process with their own Concierge, who ensures the process is smooth, enjoyable and informative every step of the way. Ada Diamonds Concierges are all lab diamond experts with advanced knowledge of diamond growth, the 4 C's, and subjective analysis of lab diamonds not visible on a grading report. Ada's Concierges also specialize in curating fancy colored diamonds in a rainbow of colors including yellow, pink, blue, and gray. The Concierge team works with clients worldwide virtually as well as face-to-face through private appointments held in Ada Showrooms.

"When it came time to select a location for our second showroom, we knew it had to be New York ," says Co-Founder, Lindsay Reinsmith. "Now clients from around the world can enjoy the Ada Diamonds luxury client experience with the convenience of a Manhattan location."

The future of fine jewelry is changing, as evidenced by the ever increasing attraction to lab-grown diamonds by consumers worldwide, which has led to a 344% quarter on quarter growth for the Ada Diamonds brand as of Q1 of 2019. Ada Diamonds was launched with the belief that beautiful diamond jewelry can brighten the entire world, not just the recipient's world and with the opening of this new showroom, Ada Diamonds invites more clients to learn about the exciting and sustainable options available with lab-grown gems.