Technological Advancements have truly revolutionised the gems and jewellery industry, it has led to cut-throat competition and there is ongoing need for change and adoption of newer methods to stay ahead of competition. Technology forces constant changes and development in the business models.

Moreover, with the growing disposable income, the lifestyle, the outlook and buying patterns of consumers have changed rapidly in the recent years. Today consumers are looking at finesse and exclusivity in the product and are also willing to pay the premium for the same. They demand greater transparency and better services. Technological advancements have not only made the products cost-effective and ensured timely deliveries; it has also made it possible to offer improved services to the customers.

In order to enhance the customer experience P. N. Gadgil Jewellers Pvt. Ltd. has set up an interactive ‘Try-On’ kiosk’ at its stores located at Laxmi Road, Hadapsar and M.G. Road in Pune. This tech-savvy Kiosk is a computer-like screen where customers try different designs of jewellery virtually. The customers can create their own profile, sign-in and access it from anywhere over the internet. It allows them to capture hi-resolution images, save snapshots and make product comparisons before finalizing on the product. Moreover, it provides convenience to the customers as they can access, try and choose from vast database of jewellery anytime, anywhere. This hassle-free shopping enhances the overall experience of the customer. P. N. Gadgil plans to set up similar facility at all its stores as well as online on its e-commerce website.

“Our Try-on-Kiosks is a sophisticated face detection technology that allows our customers to try on from a vast range of jewellery pieces virtually anywhere, anytime. With our presence on ecommerce, we feel it’s time we take a step forward and delight our existing and prospect customers by adding value in services we offer them”, says Saurabh Gadgil, Managing Director, P. N. Gadgil Jewellers Pvt. Ltd.

This technology is projected to be the next big thing in the sales and marketing of the Gems and Jewellery industry. It will bring about rapid shift in the buying experience for the end consumer. It will allow the consumers to make informed buying decisions. Not only will it enable them compare the different products offered by jewellers across brands but will also allow them to make customization in designs to fit their requirements. It will help them shortlist jewellery and the brand from the vast universe, after which they can either buy the jewellery online or make purchases from the physical store.

E-Commerce is gradually dissolving all boundaries between a brand and its buyers. The advent of technology has brought the world economies closer and made it possible to provide the value proposition to the end consumers in terms of cost-effectiveness, customisation, innovation and high quality products at their door-steps.