C Mahendra Exports Ltd. (CMEL) has announced the launch of a revolutionary "Eight in One" detachable jewellery concept.

CME will be launching this new product range via its retail stores and online presence that form part of Ciemme Jewels Ltd., which is a subsidiary of C Mahendra Exports Ltd. The launch of this range of niche jewellery products will allow the group to reinforce its presence as an innovator and pioneer in high-end and exotic diamond jewellery.

Commenting on the launch, Mahendra Shah, CMD, CMEL said: "The C Mahendra Group is excited to bring this novel and exotic diamond jewellery concept to the market. We believe that our clients will find our new product range to be of exemplary quality and fashion utility and will position us well in a rapidly expanding high-end jewellery market in India.

Our clients can flaunt their neckline in the evening with an exquisite light weight designer necklace, rearrange the same piece to an intricately woven diamond pendant set or wear the same necklace in multiple forms by attaching the diamond choker pendant to give it a rich feel. The offering comes with an exclusive set of earrings that could also be worn as a "Maang Tika", adorning the traditional festive look. Not only that but this exquisite necklace can also be worn as a bracelet."