Gitanjali Group has tied-up with India's second largest bank - ICICI Bank, to create the very first ‘Jewellery Card’ - ICICI Bank-Gitanjali Card. The card is designed with a two way benefit approach – as an ICICI ATM card, as well as a privileged convenience while purchasing Gitanjali jewellery.

The card is valid across 200,000 Merchants in India and more than 22 million merchants, globally. A cardholder of this lifetime free card can benefit from purchases of Gitanjali pieces with discounts on purchases, free EMI periods, gift and cleaning vouchers and redeemable points. It will also have all qualities of the ICICI Bank Gold Credit Cards and is useful at all the ICICI ATM’s worldwide.

Mr. Mehul Choksi, Chairman, Gitanjali Group Ltd. – said, "The launch of Jewellery credit card will play a significant role in our strategic focus of being a leading Jewellery Retail & Lifestyle player. The card has been specially designed for Gitanjali Patrons and it reinforces our commitment to provide the best services to all our customers. The collaboration of ICICI Bank and Gitanjali Gems is an example of how it works with customers to develop secure, convenient and rewarding payment solutions that add real value for cardholders."

Mr. Sachin Khandelwal, Head-Cards Group, ICICI Bank, – said, The number of Jewellery buyers is ever increasing and we need to cater to this segment by providing exclusive offers on select jewellery products, higher rewards on gold purchase and other lifestyle benefits.”