Twenty five years into the business, and going strong. Rather, getting stronger as time passes by. This is the short crunch uptake on Dharmanandan Diamonds Pvt. Ltd. Ammunitioned with a flagship product lineup comprising primarily round diamonds, this Bombay-based jewellery-centred outfit deals in customized requirements of fanciful shapes such as Princess, Marques, Pears, Baguettes et al; all in a plethora of differing sizes, colors and clarities.

For optimizing the wide scale product portfolio, the top order officials at Dharmanandan ensure their presence at most of the highest spectrum jewellery bowls in the world, including Belgium, Hong Kong, the United States and amchi Mumbai. In addition, all marketing tie-ups direct them and simplify their task in correctly pin-pointing local demand logistics and ensuring a regular supply to the valued client base. At Dharmanandan, the motto is, ‘prompt delivery is a part of our design’ and they understand and appreciate the net worth of consignment delivery on time. Laljibhai Patel, chairperson of the rather up-market organisation, reveals his ethic-oriented logic of ‘having built the business empire on the pillars of trust, integrity, product quality and customer service’. He says, “The simple theory of delivering excellence in every aspect makes us our customer’s favourites.”

Charting out a Success Saga:

The success saga of this diamond manufacturer hinges on the fact that each and every diamond is crafted or fashioned out with great attention to details using extremely high-tech and totally ‘with it’ equipments. This is coupled with a highly-skilled labour baseline. All diamonds, right from the very first one to roll out of the uber-modern facility – to the last one that ships out, are ‘conflict-free’ and in accordance with the set rules of the UN resolutions. This initiative, into making the world’s most fascinating stones, started as a rather small venture in 1985. Flagging off its existence as a partnership firm, today, it has blossomed into a state-of-the-art unit housed in a spacing of more than 275,000 square feet. Piyush Patel, 30, director, sales and marketing, says, “We, here, are very keen to move on quickly in this industry and usher in an era of user-friendly transparency in the market.”

Empowered by a workforce of more than 3,300 skilled workers, the Surat-based factory also maintains a medical centre, a sizeable dining area, a centrally air-conditioned working arena with an ultra keeping-with-the-times security system. Wits it’s specialty product spectrum it had found its way through a multitude of marketing affiliations to the far-eastern countries, continent of Europe, and the middle-eastern sector. The company also has ISO 9001-2000 certifications and it has attained the DTC Sightholder in 2008.

Beyond Success

The company, with its commitment to provide the best-in-class diamond products and world class services to our end-users, always endeavours to become the most respected and successful diamond manufacturer. While their high-end products touch the heart of millions, their constant effort has been in bettering themselves every day in every possible way. Taking this tradition a step ahead, Hitesh Patel, 33, executive director states, “Without having a sturdy manufacturing backbone, it is almost impossible to be one of the top-of-the-line dynamic players in this field.” The polishing and cutting of diamonds, a job that requires high skill and expertise, is done via a modus operandi revolving around high level of infrastructure maintenance. Not compromising on the ultimate aim of taking forward the core competency of turning out quality stones, Dharmanandan is also fulfilling its social obligations towards society and mankind at large. Tulsibhai Patel, vice-chairperson of the company, for whom diamonds are a dream as much as they are his passion, says, “Right from funding Gurukul in Surat, an institution that helps in disseminating religious and spiritual values and ideals, educating children, and percolating of values of the rich cultural heritage of our ancient nation; to establishing a charitable trust for the poor and needy, we do it all with practiced liberalism of a true-blue connoisseur.”

The world today, moving rapidly towards adopting an environment-friendly approach in all spheres, has left a deep mark on Dharmanandan’s professional ethos and philosophies. Taking care of the need of the hour, the company has taken this responsibility seriously and has begun generating its own electricity by means of eco-friendly wind mills located in fields in Gujarat and Maharashtra.

The company won the Nirjat Shree awards, for four consecutive years (from 2004 to 2007). The award is given by the Federation of Indian Exporters Organisation, for highest growth in exports. The Best Exporter’s award, for two years, under the Non-Sight holder category for cut and polished diamonds, came to this company. Another feather in its cap is the Sarin Century Award for the year 2002-2003 for being the third worldwide member of the Sarin Century Club of companies installing more than a hundred rough planner machines on their production shopfloor.

The company also has ample reserves for funding its research and development activity, which is of much importance in regular re-investments. It also spends on matching and bagging activities that reduce cost and time efforts in the entire gamut of operational pip-ups. In-house technology enables creation of 2D models of matched and calibrated diamonds for watch manufacturers, a process which requires cutting edge level of precision and zero deviation from specification.

Then again, as per given criteria, manufacturing bespoke diamonds, too, is undertaken. As an extension of the standard brochure, 980 plus assortments to churn out customised stones to remove black piques, graining or white clouds, too, is done. A self-certification provision exercise is carried out in tune with industry guidelines, providing details of inclusions, high-quality images, and other characteristics like black pique, browness and luster of stones.

Keeping abreast with market functionalities:

Interestingly, the actual delivery of diamonds is in sync with a forward delivery plan linked to manufacturing data and market intelligence. This updates clients on fluctuation in prices, trends and availability, aiding them in planning their real time requirements much in advance. A 24x7 customer care center works round-the-clock to enhance tricks, trades and techniques. The high-profile selected clientele is offered a live data feed where they can get instant display of the entire product range, facts, figures and figurines.

For facilitating updating key know-how skills, selected hands in ranks go in for newbie courses and seminars for staff training and orientation visits. Hand-in-glove operations with clients for bringing out point-of-sale displays, specialised packaging, leaflets, banners and advertisements, completes the package. Media planning, printing, publishing and distribution of materials, combined together, are part of the whole deal. In essence, armed with a colour parade of D-K, clarity of 1F-12, certification of GIA: 0.30 ct plus S12 plus and also HRD, parcels of 0.01 to 2 carats and matched pairs in sizes above 0.15 cts, more or less sums up the Dharmandan fact and file report card.

Que sara sara……

A favourable and friendly return policy, which allows buyers to return their purchase by informing within two business days from the date of receipt. Return within a fortnight for a refund, is also accepted. All such positive and confident attitude displayed in the work environment help in drawing in a bigger margin of interested users. This spells out the trailblazing storyline, which all other diamond merchants would wish to emulate.