Ratnakala deals in diamonds ranging from 0.18 carats up to 2.00 carats – GIA Certified and Non- Certified in grades of IF to I2 with colours from D to N in Round, Heart, Cushion, Emerald, Marquise, Oval, Pear, Princess, Radiant, Square Emerald and Square Radiant shapes. Most of the production is GIA Certified and it creates confidence among the customers to buy, based on its report. Ratnakala has created consistency in assortment and quality of cutting. This has created an immense confidence in buyers to place repeat orders without examining the diamonds. They have regular buyers from all major countries and export polished diamonds to U.S.A., Belgium, Hong Kong, Israel, Thailand, U.A.E. and many other countries. Ratnakala had earlier marketed its polished diamonds as the largest producer of small size diamonds in the sieve size from -6.5 to +2, popularly known as ‘stars’ and -2 to -0000 sieve size polished diamonds. The company’s marketing strategies includes participation in trade fairs in India and abroad to display and promote the products in the international markets. Ratnakala also participates in diamond buyer-seller meets for promoting and marketing of diamonds to end consumers. They have launched the company website www.ratnakala.com, which provides information to their clients about the company and products. They regularly upgrade the company’s website to make it dynamic, so that customers from any part of the globe can view the available stock along with the GIA Certificate to place order 24X7.
Ratnakala sources its rough diamonds directly from the mining companies by participating in rough diamond auctions and sourcing from open markets internationally. They maintain diamond tracking in terms of carats and pieces i.e. at every stage right from allocation of rough diamond lots to different factories, which has reduced production cycle which is of great advantage to the customers. The company has made huge capital investments in new technologies such as Laser Machines, Sarin Planners, Maxi Cut machines, Four-P Laser Machines, Automatic Polishing Machines and Galaxy Ultra Machine for obtaining more yield, better symmetry, reduction of cost and increasing productivity
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