Swana Diamond to be unveiled in US for the first time

As JCK Vegas 2012 unfolds, the Swana Diamond will be unveiled for the first time in the USA. The Swana Diamond is a leading patented diamond cut with a star inside and is made in Botswana. It carries a certificate of origin from Botswana. It features 89 facets displaying a perfect eight-pointed star in the heart of the diamond, revealing the indescribable brilliance and internal fire. The Swana Diamond Collection is set in spectacular gold and platinum jewelry designs by the renowned Simon G. brand, enhancing the rare beauty of the stone.

Apart from its physical brilliant characteristics, the Swana Diamond has also been associated with social causes. To promote sustainability and social awareness, the Swana Diamond Collection is associated with a Give Back to Africa Campaign wherein each sale of a Swana Diamond translates into a donation for children of the Tlokweng SOS Children’s Village in Gaborone. Produced by one of the leading diamond manufacturers in Botswana, Swana is also proud to be the first diamond company to receive the approval of Botswana’s Diamond Hub to use the stamp “Cut and Polished in Botswana”. In fact, the company was the originator of the locally cut and polished project, as well as being the launch supplier. Swana is keen to promote this fact and the logo of the “Polished in Botswana” stamp has been added to its marketing material as well as to the IGI certificate that accompany the stones.

The Swana Diamond and its local retail partners have experienced success in the Chinese market with successful debut in Guandong and Zhejiang provinces in 2009. This was followed with continued penetration into other Chinese territories.