Cartier and Bulgari lead on YouTube

A report by the Luxury Society and Digital Luxury Group informs that Cartier and Bulgari topped the segment of watches and jewellery on YouTube, reports say. The two were followed by Tiffany & Co on the third spot, Swarovski on the fourth and Piaget at fifth rank, reports add.

In the period last year, Cartier attracted 92,755,975 YouTube video views, Bulgari received 47,560,499 video views, Tiffany & Co received 15,153,676 YouTube video views, Swarovski - 10,307,083 views, and Piaget got 7,567,393 views.

The report further notes that Cartier’s leadership in this area comes through its constant innovation and release of ‘masterpieces – such as its ‘The Proposal’, ‘Cartier Diamonds’ clips, ‘Shape Your Time’ ad; while Bulgari attracts views with the release of videos with epic imagery and a ‘Hollywood touch’. Also, the report notes that watch brands attract more viewership as compared to jewellery brand who need to enhance consumer engagement on the visual platform like YouTube, as per reports.